The Yoto Club cards are extremely limited in choice and haven’t been properly updated or changed in a very long time. I am trawling through the same cards month after month. This suggests that you don’t value your most loyal customers but also means that you aren’t making the most of the Club’s potential. It needs a rethink.
Ideas:
Change and update ALL of the cards on offer to club members every couple of months. They have barely changed in the last 8 months (most likely longer) and now own the best of the bad bunch. I’m bored of trawling through the same cards month after month with no popular ones on offer - feels like a scam.
Include a couple of popular/classic cards each month to keep people interested. Ones up to the monthly cost of the club could be double token purchases - ie. we only get one card but at least it’s one that we want. Win, win!
Put some time into making it better for those who want to support you. It will mean they actually stay.
We’ve spent an awful lot of money with you and are starting to feel cheated.