Why do card packs not represent good value to Yoto Club members?

I've noticed that collections more often than not do not represent good value to Yoto Club members.

For example - The Rainbow Fairies Collection Daisy Meadows requires 7 credits, and costs £24.99 - using 7 credits is the equivalent of £35.

Other collections where the card quantity exceed the value, also fall into this poor value. I think it's just a blanket 1 card is 1 credit - but collections don't always work with this formula.